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:: Consumer Tips ::
Macromedia: Macromedia
Positioned As Visionary Quadrant in Web Conferencing; Breeze Delivers First
Rich Web Communication System
M2 Communications - May 25, 2004
Bracknell, UK - Macromedia (Nasdaq: MACR) today announced that
Macromedia Breeze is positioned in the "visionary" quadrant in Gartner's
2004 Magic Quadrant report on web conferencing. With Breeze, Macromedia is
delivering the first rich web communication system, allowing organisations
to communicate, collaborate and train via a single, easy-to-use, integrated
solution that includes everything from live meetings to on-demand
presentations.
"We're very pleased to be recognised by Gartner after being on the market
for only one year," said Tom Hale, general manager, Macromedia. "Breeze is
redefining web conferencing by offering a breadth of capabilities for live
and on-demand presentations, customisability and extensibility. Customers
are adopting Breeze because it provides a unique and useful solution for
online communication."
Breeze uses the ubiquitous Macromedia Flash Player, already installed on
more than 98 percent of browsers, to deliver instant web meetings without
requiring special plug-ins or media players. Other capabilities unique to
Breeze are the searchable content library, which enables users to
immediately locate stored presentation assets and recorded meetings through
keyword search, and the "always available" nature of Breeze Live meeting
rooms. Because Breeze Live meeting rooms retain assets and notes between
sessions, users can quickly restart recurring meetings, increasing
convenience and ease-of-use.
Breeze was evaluated based on the "completeness of vision." According to
Gartner, enterprises "who desire more than a slide-sharing event should look
to visionaries who provide more advanced capabilities." Gartner defines
vendors listed in the visionary quadrant as having a clear vision of market
direction and are focused on preparing for that, but they can still improve
in terms of optimising service delivery.
"We selected Breeze specifically for the breadth of its offering, as opposed
to a more narrow solution that we might eventually grow out of," said Steve
Nelson, director, information technology, Arizona Hospital & Healthcare
Association. "Breeze has enriched the way our company communicates, making
us more efficient, but also more connected. That other industry segments are
finding value in this solution is not surprising."
Macromedia Breeze leverages the Macromedia Flash Player to deliver voice
over IP, video, application and screen sharing, and rich content to anyone
with a web browser. For more information, or to sign up for a trial account,
visit www.macromedia.com/go/breeze.
The Magic Quadrant is a graphical representation of a marketplace at and for
a specific time period. It depicts Gartner's analysis of how certain vendors
measure against criteria for that marketplace, as defined by Gartner.
Gartner does not endorse any vendor, product, or service depicted in the
Magic Quadrant, and does not advise technology users to select only those
vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended
solely as a research tool, and is not meant to be a specific guide to
action. Gartner disclaims all warranties, express or implied, with respect
to this research, including any warranties of merchantability or fitness for
a particular purpose.
About Macromedia Experience matters.
Macromedia is motivated by the belief that great experiences build great
businesses. Our software empowers millions of business users, developers and
designers to create and deliver effective, compelling and memorable
experiences - on the Internet, on fixed media, on wireless and on digital
devices. Macromedia is a member of the Business Software Alliance (BSA).
Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the
Macromedia logo and Macromedia Flash are trademarks or registered trademarks
of Macromedia, Inc., which may be registered in the United States and
internationally. Other product or service names mentioned herein are the
trademarks of their respective owners.
CONTACT: Sarah Mowatt, Macromedia Europe Tel: +44 (0)1344 458600 e-mail:
smowatt@macromedia.com WWW: http://www.macromedia.com Claire Wellington, CIT
Public Relations Tel: +44 (0)1908 214725 e-mail: claire.wellington@citpr.com
WWW: http://www.citpr.com
(C)1994-2004 M2 Communications Ltd
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