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:: Consumer Tips ::
Bersin & Associates
Announces First Subscription-based Research Service Focused on e-Learning
Technology and Best Practices-Subscribers Can Access More Than 7,000 Pages
Encompassing Case Studies, Industry Analyses, Analytics, and Strategy;
Participate in Ask the Expert Community; Overall Focus on What Works
Business Wire - May 24, 2004
OAKLAND, Calif., May 24, 2004 (BUSINESS WIRE) -- Bersin & Associates, the
only research and consulting firm solely focused on What Works(R) e-learning
research, today announced the launch of the e-Learning Research Center, a
subscription-based on-line service that offers access to more than 7,000
pages of research targeted primarily to the needs of learning professionals
and executives, as well as a unique Ask-the-Expert(TM) community for
questions, advice, and collaboration with peers.
The e-Learning Research Center contains more than 100 reports, case studies,
white papers, and selection guides, as well as other materials such as tips
and techniques, presentations, and articles. Each month, two to three case
studies are added to the research center; the company also publishes several
industry studies each quarter and continually writes on new topics and
vendor offerings. The e-Learning Research Center includes Bersin &
Associates' What Works series, primary research that offers learning
practitioners factual and practical insights that improve program
effectiveness and results, reduce costs, and avoid time-consuming and costly
mistakes.
Subscriptions include access to the Ask-the-Experts online community - a
24-hour service that connects training professionals to Bersin & Associates
analysts and other training practitioners. Ask-the-Experts enables
subscribers to get specific questions answered about learning practices,
products and technologies, vendors, and market trends.
Representative research found in the e-Learning Research Center includes:
-- "The Four Gotchas in LMS Implementation"
-- "Blended Learning in Retail: Best Practices"
-- "Verizon Reusable Learning Strategy: LCMS"
-- "The Training Investment Model: How to Allocate Training
Investments for Optimum Business Impact"
"Unlike other companies that focus on vendor-provided information or
community-building activities, Bersin & Associates focuses on primary
research based on methodological surveys, one-on-one interviews with
corporate users and executives, and detailed analysis," said Josh Bersin,
president and founder. "Our goal is to provide fact-based information for
learning practitioners that pays for itself many times over. For instance,
our report on LMS implementations cites that that only 42% of LMS users are
satisfied with their systems' reporting capabilities. This fact alone can
save companies from costly mistakes. The report advises prospective buyers
on how they can determine actual reporting functionality before making a
selection."
"I've always felt that Bersin and Associates produces rock solid studies you
can trust. The e-Learning Research Center gives me one place where this
information is collected, in an organized, easy-to-find fashion that makes
sense," said Dave Lee, operations manager of learning and development, The
Gap.
"The Ask-the-Experts community is a great addition to the e-Learning
Research Center," said Cynthia Gould, manager of online training and
development worldwide, Berlitz Languages. "It's like having a 24-hour
hotline for advice. I can see it coming in very handy if you had a question
about a particular product or vendor or if you needed specific information
for an upcoming meeting or presentation."
Among the soon-to-be published documents that will be added to the
e-Learning Research Center is Bersin's annual LMS study. "LMS 2004: What
Works; Facts, Practical Analysis, and Trends for Corporate Buyers" is an
in-depth look at the LMS market and contains primary research and analysis
on topics such as the challenges of using LMSs for competency and skill
mapping; content integration; vendor profiles and snapshots of the LMS
market by revenue, clients, employee size, and services offered; Bersin &
Associates' seven-step methodology for LMS selection; and tips for an
effective RFP process.
Subscriptions to the e-Learning Research Center start at $495 for individual
subscriptions with general research access. Full subscriptions, which
include access to all research including major industry studies and
distribution rights, start at $1,995. Members of the American Society of
Training and Development receive $100 off subscription rates through June
30.
For information about Bersin & Associates and its e-Learning Research
Center, visit www.bersin.com or call 818 843 8134. Learning professionals
can also subscribe to Bersin & Associates' free weekly newsletter, What
Works(TM) in e-Learning, by visiting the web site.
About Bersin & Associates
Bersin & Associates is the only research and consulting firm solely focused
on e-learning with a comprehensive research program targeted to the needs of
learning professionals and executives. In 2001, Bersin & Associates
introduced the What Works series, primary research that offers learning
practitioners factual and practical insight that can improve program
effectiveness and results, reduce costs, and avoid time-consuming and costly
mistakes. The company specializes in five research areas: blended learning,
content development, LMSs and infrastructure, measurement and analytics, and
planning and strategy. The company develops industry-leading research
studies, assists in corporate implementations, and provides support and
services to corporations and e-learning vendors.
SOURCE: Bersin & Associates
CONTACT: Apollo Associates
Linda Galloway, 203-790-1591
lgalloway@apolloassociates.com
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